Elements practically zeroed out a R$ 300K loss in chargebacks
When product and payment operation work in sync, performance proves itself in practice — as our partner Elements shows.
Elements was born with a clear purpose: to deliver maximum potential. More than chairs, the brand created an ecosystem of technological furniture — from adjustable desks to accessories — focused on comfort and durability.
What started in the gaming world became a benchmark in ergonomics for offices and home offices, becoming more and more attractive — not only to its audience, but also to fraudsters, given its high ticket.
The brand was delivering performance to its customers, but couldn't sustain the same performance in its operation.
With an approval rate of just 60%, legitimate customers reached the checkout and had their purchases denied, while fraudulent orders were approved without barriers — which led to R$ 300K in chargebacks on Black Friday, as Rafael Dutra, CEO of Elements, reports.
R$ 3.6 million in chargebacks per year down to just 0.5% with Appmax
For a brand with an average ticket of R$ 2,500, a R$ 300K loss in chargeback represents 120 orders in a single month. Annualized, that's R$ 3.6 million.
Elements needed an operation that matched its product, with the same level of performance and security — and Elements found Appmax. On Black Friday 2025, alongside Appmax, the brand reached:
Elements Dashboard · Black Friday 2025
That result was driven by one of the brand's biggest launches, the EOS chair — a product that translates Elements' DNA, with full focus on comfort and performance.
And, with Appmax, that excellence was amplified and started showing in the operation as well.
From 60% approval to peak performance with 94.6%
Cutting chargeback was just the beginning. Before Appmax, the final result was compromised — and with only 60% approval, Elements was failing to capture its full revenue potential.
Alongside Appmax, Elements' approval rate reached 94.6%, supported by an anti-fraud system that combines:
Real-time analysis
Order data and customer history reviewed on every transaction.
Extra validations
Email messages or facial validation in suspicious cases.
Approval of legitimate orders
Trusted transactions go through automatically, with no friction at checkout.
Scam blocking
Fraud is stopped without harming real customers.
With intelligent anti-fraud, we raised approval while keeping security — chargeback stayed at just 0.5%.
While other platforms deliver only approval or only security, with Appmax your e-commerce gets the ideal balance between performance and protection in a single ecosystem.
Before: 60% approval + 5% chargeback → legitimate sales lost, high risk.
After: 94.6% approval + 0.5% chargeback → maximum conversion, healthy operation.
From entrepreneur to entrepreneur
Elements shows that, in high-value markets, growth doesn't come from a bet — it comes from security.
Every launch is thought out, calculated and structured. The higher the ticket, the bigger the responsibility behind every decision.
And in that scenario, taking risks only makes sense when there's confidence in what supports it all.
You can have product, brand and demand, but it's the structure behind it that ensures everything turns into results all the way through.
When the foundation is solid, taking risks stops being exposure and becomes expansion, sustaining the brand's performance.
Maximize your results with Appmax
Talk to our team of specialists and discover how to boost your business performance
CREATE YOUR ACCOUNT